Most of the adsense publishers use pay-per-click (PPC) model to monetize their websites or blogs, only few publishers use pay-per-thousand-impression (CPM) model of monetizing adsense. So, the prime objective of any publisher using adsense is that most of their visitors click on Google Adsenes ads. The bottom line is “More clicks = More Adsense Income”
It is extremely important to understand which type of visitors are more likely to click on Google Adsense ads and which type of visitors simply don’t click. To understand this in a better way we’ll have to segment the website visitors in following ways.
1. Visitors’ traffic source
A Visitors that come to your website they come from many ways Such As Website, Search engines, Social Media and more.
a. Visitors which come from Search Engines (Organic Traffic)
A visitors that come to your website from Search Engines is the most important visitor becuase he/she visited your blog or website from search engine and there are more chances that the visitor will click on relavant google adsense ad and make you money. You must try to provide what they want to gather the attention and provide solid information. Search for SEO tips & tricks to get visitors from Search Engine. A visitors that come to your website from Search Engines can also be converted to Loyal Visitor.
b. Visitor from Forums
Forums are great source of attracting profitable visitors. Forum provides online discussion point to share the knowledge where webmasters/ bloggers leave their website/blog links at the signature. Likeminded webmasters visit each other websites/blogs and they often click on google adsense ad just to appreciate what other webmaster’s work.
c. Visitors from Social Media
The visitors from social media are very much unpredictable about their click behavior. That’s why it’s considered difficult to monetize the traffic from social media like Facebook, Twitter etc.
d. Visitors from other websites
Links from other websites are the greatest asset for any website or blog. Traffic from other websites can provide good opportunity of search engine optimization as well. But the key here is the link from relevant websites as the visitor from relavant websites provide qualified visitors which will have more tendency towards clicking adsense ad. On the other hand links from irrelavant website will simply go back to where it came from.
e. Loyal Visitors or regular visitors
Loyal visitors frequently visit your blog or website to get the latest information. These visitors are less likely to click adsense ads. Loyal Visitors dont go to Search Engines to search the information what ever they want. Loyal visitors first go to your website. Loyal visitors can also be called as “Returning User”
2. Visitor’s Demographics
Visitors demographics and maturity level plays a key role in their ad clicking behaviour.
a. Newbies
Newbies are the most profitable niche in terms of monetising adsense. Websites or blogs which are targetted towards newbies get very healthy click-through-rate (CTR) because newbies are mostly unaware of the adsense ads and in search of their curiosity they naturally click on attractive google adsense ads.
More coming soon…. Please comment on this post.
Tuesday, January 25, 2011
Web Analytics at its best: A tale of ClickTale
A dream of every website administrator is that he or she could totally understand the actions of his or her website visitors/customers and thus optimize his or her content to satisfy their needs. It is a tricky and a time consuming work to analyze a website or blog totally by yourself and normally all that you can do is track the conversions through links. An Internet company called ClickTale has developed an entirely new approach towards website analytics. They have created a new tracking system with which you can actually see what your customers are doing. Can you feel the power of this tool? Read on.
Apparently a website administrator’s dream is not that far away. I was amazed at the functionality that ClickTale service offers. Most of the website analytics programs offer tracking system that is built upon charts, graphs and statistics, which of course do reveal the performance of your website but fail to prove why it actually performs that way! ClickTale has made a step forward. They focus on a visual presentation of your visitors actions. That includes actual mouse movements, scrolls, clicks and even gap fills if you have some kind of a form.
It looks like if you would be watching over their shoulders. This opens a whole new perspective of website optimization. You can now see what do people like on your website, where do they hang out for the longest period of time, where do they click the most. It makes tracking so easy because you can see what’s happening. Before that, you could only visualize whats happening on your site based on the assessment of the statistics. Things have changed for the better at least.
At first I thought that the ClickTale service will be too complex for me to use but it is actually very easy to use. Their interface is very user-friendly, vivid and easy to get into.
For me it was a short learning curve. I remember the feeling I’ve had when interacting with the videos. I almost felt like a spy! Really, it was a scary thing to watch the mouse movements simply because I was never used to it. Now I believe I couldn’t live without it. There were so many things that I’ve changed on my site because I could see what’s not working properly or what’s not being properly put from the customer’s point of view.
I see ClickTale as a must have for every serious blogger, internet marketer that wishes to boost his sales and improve his website conversions. Best thing of all is that you can give it a free test drive. That’s right, everyone can try this remarkable tool and I guarantee you that you will be surprised by it’s functionality if not you can simply move onto some other web analytics tool, but before that I suggest you at least try it!
Apparently a website administrator’s dream is not that far away. I was amazed at the functionality that ClickTale service offers. Most of the website analytics programs offer tracking system that is built upon charts, graphs and statistics, which of course do reveal the performance of your website but fail to prove why it actually performs that way! ClickTale has made a step forward. They focus on a visual presentation of your visitors actions. That includes actual mouse movements, scrolls, clicks and even gap fills if you have some kind of a form.
It looks like if you would be watching over their shoulders. This opens a whole new perspective of website optimization. You can now see what do people like on your website, where do they hang out for the longest period of time, where do they click the most. It makes tracking so easy because you can see what’s happening. Before that, you could only visualize whats happening on your site based on the assessment of the statistics. Things have changed for the better at least.
At first I thought that the ClickTale service will be too complex for me to use but it is actually very easy to use. Their interface is very user-friendly, vivid and easy to get into.
For me it was a short learning curve. I remember the feeling I’ve had when interacting with the videos. I almost felt like a spy! Really, it was a scary thing to watch the mouse movements simply because I was never used to it. Now I believe I couldn’t live without it. There were so many things that I’ve changed on my site because I could see what’s not working properly or what’s not being properly put from the customer’s point of view.
I see ClickTale as a must have for every serious blogger, internet marketer that wishes to boost his sales and improve his website conversions. Best thing of all is that you can give it a free test drive. That’s right, everyone can try this remarkable tool and I guarantee you that you will be surprised by it’s functionality if not you can simply move onto some other web analytics tool, but before that I suggest you at least try it!
Earn money in pakistan as a freelancer
Guest Post by Shahzaib Khatri
There had been time I used to think about the legitimacy in peoples getting outsourced online. It sounded good that peoples can hire online for the availability of cheap labour and even they do not have to maintain the physical office and that makes things easier for them.but still i wanted to experiment it.
I always thought it would be great if I am able to earn while working from home without travelling long distance to reach office at 9:00 am.Where my working time is fixed and also I can not normally leave workplace before office timngs. So I always had a longing for joining such sites and see the results myself . I wanted to know whether peoples do really earn their butter while sitting at home? Can I also work online as a freelancer?
Well I joined few of the online freelancing sites and started bidding for the job orders I was competent enough to carry out successfully. Initially, I did not get any response from the bids I made for the projects. Then I kept my bids low and forwarded more convincing messages along with samples as evidence to project creators and I soon began to win a number of projects.
There is a diverse range of jobs offered on the outsourcing sites existing online. You will find almost everthing available to do online. There are thousands of projects for web designers, IT specialists, Content writers & data entry recorders. The demand of Online marketing jobs is also high and is definitely the well-paid job to do as a freelancer.
After you join a freelancing site, keep bidding the projects you see you are capable of performing and meet the requirements stated in the project created..Place your bids low in the beginning. It might take considerable time before you will be awarded with a project. Keep a check on your inbox more often to see if there is any employer trying to contact you for the project related queries and respond them adequately.
Be aware of the deceptive technique few employers use to get the job done without paying anything. Don’t accept payments outside the freelancer sites. Also before you start the project, ask employer to deposit a certain amout of project money on the freelancing site identified as a milestone payment to be relased to you after you have accomplished the agreed portion of your project work .Believe me You really can make a lot of money putting in some dedicated efforts.
About Author
Shahzaib is an accounting student who is the owner of blog how to earn money in pakistan. The blog offers useful tips and guides to earn money wile sitting at home.
There had been time I used to think about the legitimacy in peoples getting outsourced online. It sounded good that peoples can hire online for the availability of cheap labour and even they do not have to maintain the physical office and that makes things easier for them.but still i wanted to experiment it.
I always thought it would be great if I am able to earn while working from home without travelling long distance to reach office at 9:00 am.Where my working time is fixed and also I can not normally leave workplace before office timngs. So I always had a longing for joining such sites and see the results myself . I wanted to know whether peoples do really earn their butter while sitting at home? Can I also work online as a freelancer?
Well I joined few of the online freelancing sites and started bidding for the job orders I was competent enough to carry out successfully. Initially, I did not get any response from the bids I made for the projects. Then I kept my bids low and forwarded more convincing messages along with samples as evidence to project creators and I soon began to win a number of projects.
There is a diverse range of jobs offered on the outsourcing sites existing online. You will find almost everthing available to do online. There are thousands of projects for web designers, IT specialists, Content writers & data entry recorders. The demand of Online marketing jobs is also high and is definitely the well-paid job to do as a freelancer.
After you join a freelancing site, keep bidding the projects you see you are capable of performing and meet the requirements stated in the project created..Place your bids low in the beginning. It might take considerable time before you will be awarded with a project. Keep a check on your inbox more often to see if there is any employer trying to contact you for the project related queries and respond them adequately.
Be aware of the deceptive technique few employers use to get the job done without paying anything. Don’t accept payments outside the freelancer sites. Also before you start the project, ask employer to deposit a certain amout of project money on the freelancing site identified as a milestone payment to be relased to you after you have accomplished the agreed portion of your project work .Believe me You really can make a lot of money putting in some dedicated efforts.
About Author
Shahzaib is an accounting student who is the owner of blog how to earn money in pakistan. The blog offers useful tips and guides to earn money wile sitting at home.
What is Google AdWords?
With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network — no matter what your budget, you’ll only pay when people click your ads. Just visit www.adwords.google.com to get started.
AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.
You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.
There’s no minimum monthly charge with AdWords — just a nominal activation fee. Learn more about the cost of advertising with Google AdWords. Alternatively, you can watch this short, online course now and get step-by-step instructions on how to create an AdWords account.
Benefits of Google AdWords
* No minimum buy
* Easy and fast creation
* Almost immediate implementation
* Pay only for clicks
* Bid for placement
* Set maximum cost per day
* Stop or pause campaign at any time
No minimum buy - AdWords allows you spend whatever amount you want–no minimum. You can run or test a campaign for $10 a day or less.
Easy and fast creation - Once you set up an account at Google, you can begin to create ads whenever you want. Simply log in, name your campaign, and enter the headline, short body copy, and destination link. Finally, you can pick your keywords and phrases. Google’s keyword selection tools help you to identify alternate words and phrases and provide you with some data on how frequently certain phases are searched.
Almost immediate implementation - To give you a sense of how fast and easy this can be done, It took me less than 10 minutes to set up. It began appearing within 20 minutes of having set it up.
Pay only for clicks - When you view our ad, we pay nothing. If you click our ad we pay for the click. Now don’t get any crazy ideas like going there and depleting our credit card by clicking all day. Google’s system protects against multiple clicks from the same user. It also sets a maximum amount of cost per day.
Bid for placement - How much does a click cost? That depends on what you’re willing to bid and on how much you might have to bid based on the key phrase popularity.
Set maximum cost per day - Additionally, you can cap your AdWords campaign spending at a predefined amount per day. If you get a lot of activity, you can tell Google not to display your ad after a certain amount has been spent. Once this threshold has been reached, your ad will not display until the following day.
Stop or pause campaign at any time - If you want to make adjustments, you can edit your ad at any time. You can also pause or stop a campaign at any time.
I think it’s a good move by Google Pakistan to promote Google Adwords by Adwords and it should have been earlier. Following are some useful links of Google for website owners or bloggers: -
AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.
You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.
There’s no minimum monthly charge with AdWords — just a nominal activation fee. Learn more about the cost of advertising with Google AdWords. Alternatively, you can watch this short, online course now and get step-by-step instructions on how to create an AdWords account.
Benefits of Google AdWords
* No minimum buy
* Easy and fast creation
* Almost immediate implementation
* Pay only for clicks
* Bid for placement
* Set maximum cost per day
* Stop or pause campaign at any time
No minimum buy - AdWords allows you spend whatever amount you want–no minimum. You can run or test a campaign for $10 a day or less.
Easy and fast creation - Once you set up an account at Google, you can begin to create ads whenever you want. Simply log in, name your campaign, and enter the headline, short body copy, and destination link. Finally, you can pick your keywords and phrases. Google’s keyword selection tools help you to identify alternate words and phrases and provide you with some data on how frequently certain phases are searched.
Almost immediate implementation - To give you a sense of how fast and easy this can be done, It took me less than 10 minutes to set up. It began appearing within 20 minutes of having set it up.
Pay only for clicks - When you view our ad, we pay nothing. If you click our ad we pay for the click. Now don’t get any crazy ideas like going there and depleting our credit card by clicking all day. Google’s system protects against multiple clicks from the same user. It also sets a maximum amount of cost per day.
Bid for placement - How much does a click cost? That depends on what you’re willing to bid and on how much you might have to bid based on the key phrase popularity.
Set maximum cost per day - Additionally, you can cap your AdWords campaign spending at a predefined amount per day. If you get a lot of activity, you can tell Google not to display your ad after a certain amount has been spent. Once this threshold has been reached, your ad will not display until the following day.
Stop or pause campaign at any time - If you want to make adjustments, you can edit your ad at any time. You can also pause or stop a campaign at any time.
I think it’s a good move by Google Pakistan to promote Google Adwords by Adwords and it should have been earlier. Following are some useful links of Google for website owners or bloggers: -
Google Pakistan promoting Adwords via Adwords
Google Adwords in Pakistan is one of the most cost effective advertising and promotion option which is still underestimated and underutilized due to lack of awareness in masses. Pakistan is an emerging internet community comprising around 18.5 million users (i.e. 11% of total population) with a tremendous growth rate. There are over 1.9 billion internet users worldwide according to stats provided by www.internetworldstats.com. Pakistan is ranked in top 5 countries in terms of internet & mobile usage & growth (source: Morgan Stanley)
Last year, Google Pakistan organized various workshops to create awareness about Google Adwords in different cities of Pakistan. This year Google Pakistan decided to use its own tool i.e. Google Adwords to promote Google Adwords (as you might have noticed Google Adwords ads on this site as well).
The traditional marketing mediums such as Tv, Newspaper, Radio etc are already bombarded with the advertisements and they continuously becoming less effective. Conventional media consumption (e.g. newspapers, TV, etc.) has reduced & people generally ignore ‘push’ advertising and prefer “pull” advertising. New media consumption (e.g. internet, mobile, etc.) is increasing exponentially & people tend to ‘pull’ what they like e.g. video-on-demand (YouTube)
Importance of Search in Internet:
* 81% of internet users enter websites via a search engine (source: Forrester Research)
* 77% of internet users search daily & 38% search four or more times daily (source: Piper Jaffary Investment Research)
* In Pakistan, Google’s share is search is 93.51% (source: Clicky; http://bit.ly/google-share-pakistan)
Last year, Google Pakistan organized various workshops to create awareness about Google Adwords in different cities of Pakistan. This year Google Pakistan decided to use its own tool i.e. Google Adwords to promote Google Adwords (as you might have noticed Google Adwords ads on this site as well).
The traditional marketing mediums such as Tv, Newspaper, Radio etc are already bombarded with the advertisements and they continuously becoming less effective. Conventional media consumption (e.g. newspapers, TV, etc.) has reduced & people generally ignore ‘push’ advertising and prefer “pull” advertising. New media consumption (e.g. internet, mobile, etc.) is increasing exponentially & people tend to ‘pull’ what they like e.g. video-on-demand (YouTube)
Importance of Search in Internet:
* 81% of internet users enter websites via a search engine (source: Forrester Research)
* 77% of internet users search daily & 38% search four or more times daily (source: Piper Jaffary Investment Research)
* In Pakistan, Google’s share is search is 93.51% (source: Clicky; http://bit.ly/google-share-pakistan)
Google Pakistan promoting Adwords via Adwords
Google Adwords in Pakistan is one of the most cost effective advertising and promotion option which is still underestimated and underutilized due to lack of awareness in masses. Pakistan is an emerging internet community comprising around 18.5 million users (i.e. 11% of total population) with a tremendous growth rate. There are over 1.9 billion internet users worldwide according to stats provided by www.internetworldstats.com. Pakistan is ranked in top 5 countries in terms of internet & mobile usage & growth (source: Morgan Stanley)
Last year, Google Pakistan organized various workshops to create awareness about Google Adwords in different cities of Pakistan. This year Google Pakistan decided to use its own tool i.e. Google Adwords to promote Google Adwords (as you might have noticed Google Adwords ads on this site as well).
The traditional marketing mediums such as Tv, Newspaper, Radio etc are already bombarded with the advertisements and they continuously becoming less effective. Conventional media consumption (e.g. newspapers, TV, etc.) has reduced & people generally ignore ‘push’ advertising and prefer “pull” advertising. New media consumption (e.g. internet, mobile, etc.) is increasing exponentially & people tend to ‘pull’ what they like e.g. video-on-demand (YouTube)
Importance of Search in Internet:
* 81% of internet users enter websites via a search engine (source: Forrester Research)
* 77% of internet users search daily & 38% search four or more times daily (source: Piper Jaffary Investment Research)
* In Pakistan, Google’s share is search is 93.51% (source: Clicky; http://bit.ly/google-share-pakistan)
Last year, Google Pakistan organized various workshops to create awareness about Google Adwords in different cities of Pakistan. This year Google Pakistan decided to use its own tool i.e. Google Adwords to promote Google Adwords (as you might have noticed Google Adwords ads on this site as well).
The traditional marketing mediums such as Tv, Newspaper, Radio etc are already bombarded with the advertisements and they continuously becoming less effective. Conventional media consumption (e.g. newspapers, TV, etc.) has reduced & people generally ignore ‘push’ advertising and prefer “pull” advertising. New media consumption (e.g. internet, mobile, etc.) is increasing exponentially & people tend to ‘pull’ what they like e.g. video-on-demand (YouTube)
Importance of Search in Internet:
* 81% of internet users enter websites via a search engine (source: Forrester Research)
* 77% of internet users search daily & 38% search four or more times daily (source: Piper Jaffary Investment Research)
* In Pakistan, Google’s share is search is 93.51% (source: Clicky; http://bit.ly/google-share-pakistan)
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