Google Adwords in Pakistan is one of the most cost effective advertising and promotion option which is still underestimated and underutilized due to lack of awareness in masses. Pakistan is an emerging internet community comprising around 18.5 million users (i.e. 11% of total population) with a tremendous growth rate. There are over 1.9 billion internet users worldwide according to stats provided by www.internetworldstats.com. Pakistan is ranked in top 5 countries in terms of internet & mobile usage & growth (source: Morgan Stanley)
Last year, Google Pakistan organized various workshops to create awareness about Google Adwords in different cities of Pakistan. This year Google Pakistan decided to use its own tool i.e. Google Adwords to promote Google Adwords (as you might have noticed Google Adwords ads on this site as well).
The traditional marketing mediums such as Tv, Newspaper, Radio etc are already bombarded with the advertisements and they continuously becoming less effective. Conventional media consumption (e.g. newspapers, TV, etc.) has reduced & people generally ignore ‘push’ advertising and prefer “pull” advertising. New media consumption (e.g. internet, mobile, etc.) is increasing exponentially & people tend to ‘pull’ what they like e.g. video-on-demand (YouTube)
Importance of Search in Internet:
* 81% of internet users enter websites via a search engine (source: Forrester Research)
* 77% of internet users search daily & 38% search four or more times daily (source: Piper Jaffary Investment Research)
* In Pakistan, Google’s share is search is 93.51% (source: Clicky; http://bit.ly/google-share-pakistan)
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